V Boutique USA is a small business specializing in custom-made cabinets, pedalboards and rack cases for musicians. We connected through a friend of ours and approached them with an exciting opportunity to grow in the ecommerce space. Initially working in secrecy and catering primarily to special events, they were now ready to expand and offer their products to a much larger audience. Our first step was to develop a comprehensive branding guideline to establish the visual identity and theme of the company. This laid out the foundation for a cohesive look across all their channels. Next, we focused on product photography, capturing both high-quality white background images for clear, professional product shots and lifestyle imagery to convey the essence of how the products could be used in a real-world setting. To complete the process, we then created a user-friendly eCommerce website, designed to offer a smooth online shopping experience. The site features an intuitive product customization tool, enabling customers to choose from a range of options to personalize their orders with ease. By providing both aesthetic appeal and functionality, the website now serves as the perfect platform for V Boutique USA to showcase their works, connect with customers and grow their business correctly in the digital space.